# Grow.Army Reseller Channel & Capital Raise Master Plan

**Company:** Grow.Army  
**CEO/Founder:** David "Woody" Woodbury  
**Date:** April 2026  

## Executive Overview

Grow.Army is launching a strategic initiative to build a powerful reseller channel funded through a Regulation Crowdfunding (Reg CF) campaign. The objective is to raise $1,500,000 at a $6,000,000 pre-money valuation by onboarding 300 strategic partners who invest $5,000 each. 

This is not just a capital raise; it is the acquisition of a highly motivated, financially aligned sales force. By targeting fractional executives, EOS implementers, and operations consultants, Grow.Army is equipping the exact professionals who advise $1M–$50M businesses with the AI-inspired data layer they need to scale their clients' operations.

This Master Document serves as the central hub for the comprehensive documentation package required to execute this strategy.

## The Documentation Package

The following five documents have been created to support every phase of this initiative, from the initial legal structuring to the ongoing operational management of the 300-partner network.

### 1. Deal Structure & Terms Document
**Purpose:** Outlines the financial architecture of the $1.5M raise.  
**Key Elements:**
- $6M pre-money valuation / $7.5M post-money.
- 300 partners investing $5,000 each for a 0.066% equity stake.
- 20% lifetime revenue share on all referred subscriptions.
- Minimum volume requirement of 3 active clients to maintain premium partner status.
- Breakdown of how the $1.5M capital will be deployed across product, partner success, and marketing.

### 2. Partner Agreement Framework
**Purpose:** Provides the business framework for the formal legal contract between Grow.Army and the partner.  
**Key Elements:**
- Investment closing timeline and equity grant conditions.
- Detailed commission structure and payout schedules.
- The mechanics of the minimum volume threshold (3 clients) and the consequences of falling below it (commission drops to 10%, loss of co-branding).
- Clear delineation of operational responsibilities for both Grow.Army and the partner.

### 3. Offering Memorandum / Investment Overview
**Purpose:** The primary marketing asset to be shared with prospective partners, explaining the business, the market, and the investment opportunity.  
**Key Elements:**
- The problem with legacy operating systems (manual data, disconnected meetings).
- The Grow.Army solution: The Four Engines (Vision Alignment, Live Data, Meeting Intelligence, Execution Engine).
- The $38.5B market opportunity and the rapid growth of the fractional executive sector.
- The ROI of the $5,000 investment (equity upside + immediate cash flow from the 20% revenue share).

### 4. Partner Acquisition Strategy
**Purpose:** The tactical go-to-market plan for finding, recruiting, and closing the 300 partners.  
**Key Elements:**
- Detailed profiles of the target personas (Fractional Executives, Certified Implementers, Agency Owners).
- A three-stage acquisition funnel (Awareness, Consideration, Conversion) with specific messaging.
- Four distinct outreach channels: The "Woody" Network, the Referral Engine, Targeted Communities, and Reg CF Platform Marketing.
- A 90-day execution timeline aligned with the Reg CF campaign.

### 5. Operational Playbook
**Purpose:** The internal manual for managing the reseller channel once partners are onboarded.  
**Key Elements:**
- A 14-day onboarding journey to move partners from "investor" to "active reseller."
- The partner enablement infrastructure, including the Partner Portal and tiered support system.
- Automated processes for tracking the minimum volume requirement and managing status upgrades/downgrades.
- The communication cadence (weekly dispatch, monthly town halls, quarterly business reviews) and the financial operations for commission payouts.

## Strategic Alignment

This comprehensive package ensures that every aspect of the reseller channel is aligned with Grow.Army's core mission: replacing guesswork with intelligence for Main Street operators. By requiring a $5,000 investment, Grow.Army filters for high-conviction partners. By offering a 20% revenue share, it incentivizes rapid platform adoption. By enforcing a minimum volume requirement, it ensures the channel remains active and productive.

*Disclaimer: These documents are business frameworks and marketing overviews. They do not constitute formal legal agreements or offers of securities. Qualified legal counsel must review and finalize all terms, agreements, and offering memorandums prior to the launch of the Reg CF campaign.*